Search engine optimization (SEO) is the art and science of increasing a site’s ranking in search engine results pages (SERPs). The aim of SEO is to increase the number of visitors to a site through search engines (such as Google, Yahoo, Ask Jeeves, AOL Search, MSN Search, and Ask). SEO targets unpaid web traffic rather than paid web traffic or direct traffic. Some experts and marketing gurus claim that SEO is just a black art. Others, on the contrary, maintain that SEO is a science with some science behind it.
Various techniques, such as link building and Pay Per Click (PPC), are applied in search engines to increase the ranking of websites. But what is search engine optimization? What exactly does it involve? How does it affect your business?
Search Engine Optimization (SEO) is a very complex task. But its effects can be measured in many ways. First, it increases the ranking of a web site in search engines, which translates into increased web traffic and potential customers. Secondly, it increases the number of people who click on links from your website and this leads to a subsequent rise in the rankings of your website, bringing you a continuous flow of traffic for your web site and resulting in an increase in sales. You can get more information about Excelsior Marine.
Some marketers feel that search engine optimization results in less traffic and sales for their websites. In fact, most search engines use a mathematical formula to rank web pages according to their relevancy, freshness, and popularity among users. This means that the results are not just based on the numbers, but also on other factors such as the original text and keywords used. If your site has low original text and relevant keywords, then it will have better chances of being ranked high by a search query. In turn, the number of clicks generated from that site will lead to more sales.
One important way of measuring the success of your SEO strategy is by tracking organic search queries and the resulting pages. When web developers use keywords in their website, it means that they have to make sure that it contains those keywords. However, using keywords in the right way is another story altogether. There are numerous techniques and methods that search engines use to evaluate a page’s relevancy. For instance, some search engines ask webmasters to submit more original texts or provide backlinks, while others look at how the page ranks in search query results page and other factors.
It is essential to conduct keyword research before creating a website. Keyword research helps search engines to work out what your site is all about. It is important to include your target keywords in titles, headers, URLs, titles, contents and other HTML elements. Keyword research is also useful in planning out the overall design of your site. Your pages should be search engine friendly and not cluttered. Web developers can use tools and software like the Advanced Site Explorer to help them measure the amount of relevance, quality and freshness their web portals have.