The annual Women’s Emporium (WE) Women’s Emporium (WEM) Expo is definitely the place to be if you are a beauty-conscious woman. If not, well, who is? This is where the worlds largest beauty counter, the Cosmetic Executive Women’s Emporium, an industry leader in women’s health and beauty, a yearly hot spot that, for only $ 116 a ticket, lets beauty-industrial members a get a close look at all the nearly 800 products vying for an award this year. Of course, much of the exposure these days is due to the fact that major beauty manufacturers have opened whole outlets and online websites, and on-line Web sites to directly target women. Thus, the competition becomes more stiff.
One reason for the increased competitiveness at Women’s Emporium is the fact that even the smallest company has to fight for market space against established giants such as Maybelline or L’Oreal. Not only do these companies compete directly with them, but many beauty manufacturers have gone out of their way to make their product seem similar enough to be sold at the same place that their big competition does. For example, many times the cosmetic samples available at Women’s Emporium include a makeup compact, which may be almost identical to a Maybelline compact. Similarly, L’Oreal’s cosmetic samples include a body wash, which may have some ingredients in common with Maybelline’s cleanser, but is also almost identical in its basic formula. Learn more information about maquillaje vegano.
It has become somewhat of a fashion nowadays to carry around a large assortment of cosmetic products, from lipstick to eye shadow to the foundation, as well as nail polish and hair styling products. In a society where image is everything, women no longer need to put forth the effort to hide behind the barriers of cosmetics. It is actually rare to find a woman who is not aware of at least a few types of cosmetics. Women can be found wallpacing store websites and talking show hosts about which cosmetics they prefer and why. They share their favorites with friends on social networking sites, chat rooms and through emails and instant messages.
Of course, being a woman you’re probably more interested in learning how to get the best deal possible on the items you buy. That’s why women’s stores are often a good place to go. They typically carry a wide variety of beauty products, both name brand and store brand, at a better price than buying them online. If you don’t know of any women’s stores in your area, you can always check out female oriented websites to learn about new ones that are opening up each day. Just be sure to take your time and research each company thoroughly before you make any kind of purchase.
Stores catering to women’s needs have also taken up the fight by offering a wider array of selections. Women’s specialty stores are now offering a larger selection of products than ever before, including cosmetics, nail polish, hair care, skincare and the ever-popular luxury brands. One trend that is quickly gaining popularity is specialty cosmetics. These cosmetics are geared toward women with complex skin issues and they are much more costly than traditional cosmetic brands.
The most popular women’s health product among women is obviously the all natural health and beauty product line from Jane Iredale. This line boasts a full lineup of products such as eye shadows, lipsticks, blushers and more. While these products aren’t made with harmful chemicals, they’re definitely not considered to be safe. Still, Jane Iredale believes in the safety of her all natural products, explaining, “There’s no difference between the ingredients in organic and all natural products… [they’re] all plant based.”